Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
A Practical Guide to Content and Its Metrics
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic
A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.
Pinpoint vs. Floodlight Content and Keyword Research Strategies
Keyword research and content creation have a major aspect in common: We can choose a wide range of topics (or keywords), from very broad to very narrow. In today's Whiteboard Friday, Rand shows us how that parallel affects the decisions we make as marketers.
Raising the Bar: A Publishing Volume Experiment on the Moz Blog
Here at Moz, we've published blog posts on a daily cadence since before almost any of us can remember. We kept at it because it was the way we'd always done it, and thanks to a conversation between Rand and the folks at HubSpot, we decided to put that approach to the test.
Google’s Direct Answers: How to Keep Visitors Coming to Your Site
Have you considered how to make Google's Direct Answers Box work for your website? It begins with a few simple tweaks.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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8 Ways Content Marketers Can Hack Facebook Multi-Product Ads
A new ad format offered by Facebook can be tweaked to display your content in innovative ways.
5 Actionable Analytics Reports for Internal Site Search
By mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and conversions.
8 Ways to Significantly Increase Blog Engagement
Looking for ways to increase engagement on your blog post? Some of the best ideas could be right under your nose.
How to Get Hands-On with Web Data for SEO
The Web is a vast trove of date, much of it simply waiting to be explored and used to benefit your brand. It's far simpler than you think.
How to Generate Content Ideas Using Buzzsumo (and APIs)
Learn what is working well in your industry, what your competitors are doing well, and which social networks are best for you to target with the help of Buzzsumo and a few APIs. Paddy Moogan walks you through each step.