SEO and Google Discover
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
How to Use SERP Features to Inform Your Content Strategy
With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.
To Post or Not to Post: 7 Quick Tips for Google Posts
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.
The Maker SERP Squeeze: Why Should SEOs Care?
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers push makers and manufacturers out of the SERPs over time?
How Optimizing for Voice Search Will Impact Your SEO Plan in 2021
A sizable chunk of web traffic and online purchases now come from voice searches. Because users ask for content differently when they use Siri or Alexa, optimizing content to capture more of that traffic will work a bit differently.
Google Advanced Search Operators for Competitive Content Research
Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators.
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Local Justifications Are a Big Deal and You Can Influence Them
Today, we’ll demonstrate the prominence of the fascinating business listing feature known as "local justifications", and show how they can help you to stand out from local SERP competitors in exciting ways!
When & How to Disavow Backlinks in 2021
It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.
Announcing the Moz Performance Metrics Beta
Moz’s new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time.
3 Vital Click-Based Signals for SEO: First, Long, & Last
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
6 Common Google SERP Feature Misconceptions in SEO
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!
