Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
E-A-T and the Quality Raters' Guidelines
EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.
How Does the Local Algorithm Work?
Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019.
Refurbishing Top Content - Best of Whiteboard Friday
You've got top-performing content that does REALLY well, but you're just letting it sit there. Isn't there a better way? In this Whiteboard Friday favorite, Britney Muller gives you strategies to milk your top content for all it's worth.
Goodbye, Generic SEO Audit – Say Hello to Customization & Prioritization
Though an SEO audit is essentially a checklist, it's important to both customize your approach and prioritize your fixes to be efficient and effective with your time and effort. In today's Whiteboard Friday, Kameron Jenkins shares a better way of improving your site.
Supercharge Your Link Building Outreach! 5 Tips for Success
When it comes to link building, getting your emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective.Level Up Your SEO Skills With Our Free Training
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Programming for SEOs
In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess.
9 Tips to Integrate Organic, Paid, and Content
If you missed her talk this year at MozCon 2019, here's your chance to make up for it! In today's edition of Whiteboard Friday, Heather Physioc shares her framework for successfully integrating your organic, paid, and content practices for a smoother search experience.
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.
How to Target Featured Snippet Opportunities — Best of Whiteboard Friday
Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it?
How to Make a Technical SEO Recommendation
After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. Benjamin Estes presents his framework for making technical recommendations to clients and stakeholders to best position you for success.