Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings?
Correlations data isn't always as clear as it seems. In this Whiteboard Friday, Rand shares the myths and realities of correlations in SEO ranking factor studies, then offers five smart ways to glean more trustworthy, useful information from the data.
How to Rank: The SEO Checklist
This edition of Whiteboard Friday covers a nine-point SEO checklist of the major items you need to cross off to rank in 2018 — and maybe get some hints on how to explain it to others, too.
What Do Google's New, Longer Snippets Mean for SEO?
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Designing a Page's Content Flow to Maximize SEO Opportunity
Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.Level Up Your SEO Skills With Our Free Training
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How Google AdWords (PPC) Does and Doesn't Affect Organic Results
We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.
How Google Gives Us Insight into Searcher Intent Through the Results
Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.
Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses)
In honor of the late SEO pioneer and our friend, Eric Ward, this episode of Whiteboard Friday covers the kinds of link strategies he worked so hard to teach.
How to Use the "Keywords by Site" Data in Tools to Improve Your Keyword Research and Targeting
There's a powerful concept in the world of SEO software: the "keyword universe." Learn how to harness the potential of tens of millions of keywords and their rankings data in this edition of Whiteboard Friday.
How Links in Headers, Footers, Content, and Navigation Can Impact SEO
This week's Whiteboard Friday covers links in headers and footers, in navigation versus content, and how that can affect internal and external links, link equity, and link value between your site and others.