Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Remarketing to People That Have Already Visited Your Website
This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.
Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work
A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
How to Hack the Amplification Process
In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.
Guest Blogging and Licensing Content without Incurring Duplicate Content Issues
Licensing your content for republishing on other sites can be a great way to boost your own rankings. In today's Whiteboard Friday, Rand shows you how, and explains why you shouldn't worry about duplicate content issues when you do.
The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings
Through experiments and research, we've learned quite a bit about how Google values things like queries, CTR, and long vs. short clicks. In today's Whiteboard Friday, Rand shows you specifics, and explains what they mean to you.Level Up Your SEO Skills With Our Free Training
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Clean Your Site's Cruft Before It Causes Rankings Problems
Low-quality content. Duplicate content. Pages like those could be harming your entire site's ability to rank, and in today's Whiteboard Friday, Rand helps you get started cleaning house.
How to Get Content into the Hands of Influencers Who Can Help Amplify It
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
How Much Keyword Repetition is Optimal
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
Why No One Pays Attention to Your Marketing
Brand fatigue is a real threat to your marketing strategy. In today's Whiteboard Friday, Rand highlights some common causes of brand fatigue and how to combat it.
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
While SEO is a different field than it once was, technical chops are still required to do things really well. In today's Whiteboard Friday, Rand pushes back against the idea that those skills are no longer necessary.