Whiteboard Friday

Whiteboard Friday Live - When Keyword Targeting Gets Tough

We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!

Age of Site and Old Links

Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...

Creative Ways to Get Links from a Reluctant Target

For this week's Whiteboard Friday, Rand is going to show you some great ways to start the new year out right by getting those links you so desperately crave yet, time and time again, are tragically denied. You can do a lot for your yourself by simply making a personal connection, openly communicating with your peers, and making other people's jobs a bit easier...

PPC vs. SEO: Sibling Rivalry at Its Best

PPC and SEO may be siblings, but their contention with one another can run deep. Danny helps us sort out the strife and bring this band of brothers together (and actually keeps his bias out of it, kind of!)

7 Non-SEO Tactics That Will Make You a Better SEO

Happy Thanksgiving! In case you haven't heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this week for Whiteboard Friday, but he perished in the harsh...

Building a Monthly SEO Action Plan!

Feeling lost or listless, like your head is in the sand? It's clear what you need: a monthly action plan! What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! Just as Superman ...

2 Actionable SEO Metrics You're Probably Missing

Everyone loves metrics! Even more so, everyone loves taking action! After all, that's why we have Action Man, international man... of action. This week, Rand helps you become an action man or woman yourself - that's right, we're talking about you! In this week's Whiteboard Friday, Rand discusses two metrics that you may not be using.

Image SEO Basics

A few weeks ago Danny showed us some of the basics for image SEO, a medium that may not initially seem valuable for SEO purposes. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos can yield some great SEO value, too.

Making "Reference" Content Rank Well in the SERPs

I've always liked encyclopedias; when I was in middle school I started using Encarta on CD-ROM, and sure, I usually needed it for "help" with my homework, but sometimes I would stray to non-copy-and-pasting-from-encyclopedia activities and watch terribly animated videos of war battles or Shakespearean plays. My poor children will never know the joys of a succinct five page article on the American Revolution with an accompanying 30-second 160 X 200 resolution video! Anyways, if my aforementioned future kids do end up needing to write about the American Revolution, and you have a great site about it, how can you make sure they end up seeing your content? This week, Rand discusses some great ways to get your reference content to the top of the SERPs.

Video SEO Basics

Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped.

Optimizing SEO Resources

Hello everybody! My name is Aaron Wheeler and one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. This week, our very own Danny Dover discusses some important and scalable ways to optimize your SEO resources. We all know that pickins' can be slim when it comes to many companies' budgets for SEO, so why not make the best of what you've got?

Discussing LDA and SEO

In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand di...