Keyword Research
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What is SEO all about, and why do things like keywords, on-site optimization, and links matter when it comes to improving a site's search engine visibility and ranking? Learn the basics in this article.
The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.
In this webinar, Tom will tell you how to spend less time on the grunt work and more time adding value to your keyword research. He'll explain some pitfalls in common techniques that often result in misleading recommendations, the best metrics to focus on and a few to avoid, and a few tips and tricks to help you get better answers in less time.