Social Media and PR
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Focused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications that'll cover and amplify you. Check it out in this week's edition of Whiteboard Friday!
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
If your brand (or your client) isn’t taking advantage of Instagram's great marketing tools, it’s time to stop waiting and get ‘gramming. There's a secret to seeing wild success on the app, and beauty brands in particular have the key to unlock it. Learn what works and how to market like a pro on Instagram.
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.
Earn brand mentions, rankings, traffic to your site, and conversions using these off-page SEO strategies: building your brand, leveraging social media, playing around with content types, and more.
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.