Social Media and PR

Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.

Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.

Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?

Is social media really worth all the effort? Can it actually influence - let alone benefit your SEO and search marketing efforts? See what the community's saying in this Q&A post.

Does publishing content like newsletters, eBooks, or whitepapers on press release sites actually help marketing and SEO efforts? This Q&A post explores the opinions.

As search volumes rapidly change and users migrate to new platforms for search, how should SEOs respond? Carrie Rose will share her process of dominating all SERPS - not just Google! Discover how search fits within the user journey, and the role content can play for both offsite and onsite content, generating search demand. You'll learn how advertising and SEO overlap, and what we can learn from award-winning advertising as part of search strategies. Shared media might be your new area of focus!

For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. In this session, she’ll be sharing some of the most important lessons she’s learned along the way.

Traditional buyer personas help your marketing team make decisions and run campaigns for your ideal customers. But even when done right, buyer personas don’t benefit half your marketing — the half that’s not customer facing. Instead, consider a suite of audience personas that supports a holistic business and marketing strategy. Your audience personas go beyond helping your performance marketing team, and they’ll help your content marketing, PR, brand, and events teams drive better business results.

For the past 18 months, Shannon McGuirk's mindset has been firmly set in ‘survival mode’ due to the trials and tribulations that the global pandemic has brought forward. She will be opening up about her learnings sharing insight into how Aira’s digital PR team was able to pivot their link-building activity for clients on a hairpin, whilst navigating an oversaturated news agenda at the same time as being under pressure from clients around return on their investment.Using her ‘survival mode’ experiences, Shannon will share clear tactics setting the standard on how to future-proof your digital PR and link building. These tactics will show you how to adapt to the ever-changing news landscape and how to improve your processes from ideation through to outreach.

In her talk, Shannon McGuirk will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.