Social Media and PR
Showing 96 results
Many marketers focus solely on keyword research when crafting their content, but it just isn't enough if you want to gain a competitive edge. Ross Simmonds will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.
Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon McGuirk will share how to set up a "digital PR newsroom" in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.
Beyond Facebook, Twitter, and Pinterest, what other social media networks should local businesses use to enhance their marketing efforts? Learn in this article.
This article covers the basics of how to leverage Twitter to aid in local marketing efforts.
This article covers how to set up a business account on Pinterest and get started using the social media network for local marketing efforts.
Why should local businesses use Facebook for marketing, and how can they get started with the network? Learn in this article.
Social media can be a powerful tool for local businesses. Learn the basics of using social media for local marketing in this article.
Everyone wants links and coverage from sites such as The New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.
It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. Daniel Russell will share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.
SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video.