Technical
Showing 119 results
Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content. Learn more about what robots meta directives are all about and how to use them in this article.
Learn what schema.org structured data is and why it matters for search engine optimization.
3.8 million U.S. adults aged 21-64 have a visual impairment, but 98% of the world’s top 1 million websites don’t offer full accessibility (despite legislation to encourage this). This leads to 1 in 3 baskets being abandoned, leaving an estimated 13 trillion up for grabs. One of the top issues is image alt text. This text is essential for making images accessible - however it isn’t always a priority when it comes to SEO strategy, due to the challenges of implementing it on a wider scale. This session walks you through easy, scalable alt text generation - an intuitive and easy to understand tutorial, with most of the heavy lifting already done for you.
Categories: Technical
Hypertext Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to your server. This article covers the SEO best practices for using and interpreting these status codes. Dive in!
Why does page speed matter for SEO, and how can you impact the speed of your own website? Learn the basics in this article.
A dynamic inventory, complex categorization and filtering options, lack of unique product descriptions, well established global and local competitors..... E-commerce sites are known to be amongst the most challenging types of sites when it comes to doing SEO and often result in some pretty frightening horror story scenarios. But, it doesn't have to be that terrifying. In this session, Aleyda will take us through the most common issues, and show how to effectively address them at scale, before they become real nightmares.
Categories: Technical
What is canonicalization? How do you implement the canonical tag on a webpage, and why does it matter for search engine optimization? Learn in this article.
Redirection isn't just a matter of using the right HTTP status code. Learn about the SEO implications of redirection and best practices for success in this article.
What KPIs are actually key? In this talk, Joe shows how organizations can use their own data to ascertain what’s relevant for actionable insights, in the hopes of helping you to develop smart SEO strategies.
Categories: Technical
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej AbuAli will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.