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Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. Mike will deliver 29 rapid-fire tips that'll empower you to overcome the tracking challenges of dynamic web apps, build user segments based on website interactions, scale the implementation of structured data, analyze the consumption of rich media, and much more.
Tara shares how to build useful tools like calculators, widgets, and micro-apps to acquire millions of new users, without writing a single line of code.
Categories: Technical
Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
In the future, app and web content will be indistinguishable, and Google’s new Firebase platform allows developers to use the same resources to build, market, and maintain apps on all devices, in one place. Cindy will outline how digital marketers can use Firebase to help drive indexing of native and web app content, including Deep Links, Dynamic Links, and Angular JS web apps.
Categories: Mobile SEO
How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight.
Links still move the needle — on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispel this myth and focus on how to architect a link strategy, alongside some hot new tools and tactics for link acquisition in 2016.
Wondering where to start when it comes to mobile-optimizing a website page or whole site? This article covers the essentials.
Optimize your app for organic traffic from the iOS and Google Play app stores.
Categories: Mobile SEO
Learn about RankBrain, semantic search, and their role in Google's search algorithm.
What is Google's Panda algorithm update, and what did it do to affect ranking and search visibility? How can you avoid "Panda penalties?" Learn in this article.