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There has been so much going on, it’s a small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree!
Categories: Local SEO
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.
Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report.
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less when it comes to your link building efforts.
Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you've got very limited space on the first page of the SERPs, you need to be doing better than your competitors. One way to achieve this? Competitive gap analysis.
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important search engine updates that can affect your SEO strategies.
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.
Categories: Content Marketing
Since 2019, Google has acknowledged that it uses Natural Language Understanding (NLU) when understanding the relevancy and intent of users' search queries. So why is no one measuring relevance when it comes to link profiles? The team at Journey Further sought to do just that – and in their latest study, they demonstrate why link relevance is more important than ever.
When done right, digital PR can deliver a range of benefits for both SEO and brand awareness, but building trust both with search engines and consumers takes time and consistency. In this piece, Jo goes through some examples of best PR practice, as well as how to avoid common pitfalls.
In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you're developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact.
Categories: Content Marketing