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The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.
In under a year, Moz Local drove increased organic traffic by 71% and delivered 24% more high-quality leads.
Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories
A comprehensive guide with tips and strategic ideas to help both franchisors and franchisees grow through cooperative marketing.
Join Cyrus Shepard for this webinar presentation as he takes you step-by-step through his process, tools, and documentation using real keywords, topics, and websites to build out a complete keyword strategy.
What is Moz's Domain Authority score, and how does it work? Learn in this article.
With STAT, the SEO team at this online auto retailer gets the local search data they need, fresh every day. Plus they have the freedom to experiment and explore on a much larger scale than ever before.
Learn about Moz's Page Authority score in this article.
Daily SERP data allows big digital agencies like iProspect to quickly scale, pivot, and stay ahead of the competition.