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Hypertext Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to your server. This article covers the SEO best practices for using and interpreting these status codes. Dive in!
There are hidden, structural factors holding stellar marketers (and their teams) back‚ and it's not their fault. Discover what these factors are, how to root them out, and how to help your existing team members reach their potential.
Categories: Agency
Why does page speed matter for SEO, and how can you impact the speed of your own website? Learn the basics in this article.
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. In this session, she’ll be sharing some of the most important lessons she’s learned along the way.
Categories: Social Media and PR
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. Learn about the multidisciplinary and often complex CRO process in this article.
A dynamic inventory, complex categorization and filtering options, lack of unique product descriptions, well established global and local competitors..... E-commerce sites are known to be amongst the most challenging types of sites when it comes to doing SEO and often result in some pretty frightening horror story scenarios. But, it doesn't have to be that terrifying. In this session, Aleyda will take us through the most common issues, and show how to effectively address them at scale, before they become real nightmares.
Categories: Technical
Domain names are the unique, human-readable Internet addresses of websites. Learn about the different types of domains and SEO best practices for optimizing domains in this article.
In this presentation, Lily will use real data to demonstrate how the rise of EAT has led to Google prioritizing expertise and authority above all else.
A URL (Uniform Resource Locator), more commonly known as a "web address", specifies the location of a resource (such as a web page) on the internet. Learn how URLs work and why they matter in this article.
Traditional buyer personas help your marketing team make decisions and run campaigns for your ideal customers. But even when done right, buyer personas don’t benefit half your marketing — the half that’s not customer facing. Instead, consider a suite of audience personas that supports a holistic business and marketing strategy. Your audience personas go beyond helping your performance marketing team, and they’ll help your content marketing, PR, brand, and events teams drive better business results.
Categories: Social Media and PR