Content marketers are under immense pressure to use more AI in their workflows.
But when you peel back the layers, content automation is not a sustainable strategy when AI handles the entire process.
You risk issues like low-quality output, hallucinations, plagiarism, and inconsistent results.
HubSpot’s Director of Content Marketing, Karla Cook Hesterberg, faced this challenge. Over the past 10 months, she’s built an iterative process to scale content operations with AI while protecting quality.
In this webinar, she’ll share the good, bad, and ugly so you can avoid the mistakes no one talks about.
You’ll learn:
- What to automate vs. keep human in your workflow
- Guardrails to reduce hallucinations, plagiarism, and factual errors
- How to set expectations when AI can’t deliver what leadership wants
- How to scale without turning your blog into AI slop
Meet your speaker:
Karla Cook Hesterberg is the Director of Content Marketing at HubSpot, where she oversees the HubSpot Blog Network and has spent the last decade building one of the most-read content operations in B2B marketing.
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