What's New Archive

AI agents like Gemini, AI Mode, and ChatGPT are answering questions about your industry every day. Do you know where they are getting their information from?

With our newly released Citations section in the AI Visibility tool, you can now see what pages and sites are being referenced in AI-generated responses to your tracked prompts. Gain a better understanding of what content LLMs trust when talking about your industry so you can tailor your brand strategy for maximum visibility. 

How to get started:

1. Click AI Research from the left-hand navigation and select AI Visibility.
2. In AI Visibility, open your dashboard.
3. Click Citations at the top of the page.

With in-depth Citations data, you can build a comprehensive roadmap for your digital PR and brand outreach strategies. Make sure you’re being mentioned when and where it counts.

See what sites are being cited right alongside trusted Moz metrics like Domain Authority and Spam Score. Stop sifting through lists of context-free links and quickly isolate the most important sources so you can make smarter decisions, faster. 

Ready to get started? Try it now.

Tracking your brand’s presence in AI-generated responses is easier than ever with our AI Visibility tool. And now, even more customers have access to the data they need to make better decisions around AI search.

We have officially opened up access to AI Visibility to our Standard-level subscribers! 

How can I get access to AI Visibility?

If you are already a Moz Pro subscriber with a Standard-level subscription or higher, you already have access to AI Visibility! No need to take any extra steps. Just head to the AI Research section of Moz Pro and set up your Dashboard.

If you are on the Starter-level subscription or are not currently a Moz Pro subscriber, you will need to sign up for a Standard-level subscription or higher to gain access to AI Visibility. Please see our pricing page for more information.

What access do I have with my Standard plan?

The Standard Moz Pro subscription has access to:

• 1 AI Visibility Dashboard
• 50 tracked prompts
• GPT and Gemini data

Why should I use AI Visibility?

This easy-to-set-up tool allows you to:

• Track your AI footprint: See exactly where and how often your brand is mentioned in AI-generated responses.
• Create and adapt a unified strategy: Manage your SEO and AI search strategies in one platform — no more jumping between tools.
• Benchmark against competitors: Compare your AI share of voice with your competitors to identify and fill visibility gaps.
• Identify and monitor performance trends: Track how your brand’s ranking in AI prompts evolves over time with clear, actionable charts.

Don’t leave your AI presence to chance. Start optimizing for the future of search today.

Try it now.

The latest version of Keyword Lists in Keyword Explorer is here! With features like Search Intent and AI Content Brief now included, you can move from research to execution faster.

• Unified strategy & execution: The newest iteration of the Keyword Lists feature offers a dynamic approach to building keyword topic clusters.
• Direct-to-action workflows: A new floating action bar appears when keywords are selected, allowing you to instantly generate AI Content Briefs or add keywords to an active Campaign. This bridges the gap between high-level keyword analysis and content creation.
• Focused, high-efficiency interface: The modernized UI reduces noise, letting you focus on the keywords that build your brand's authority. It gives you an instant snapshot of aggregated topic cluster data, including average Difficulty, Organic CTR, and Priority right in the All Keywords row, so you can skip the math and spreadsheets. You can also refresh your data in a single click to avoid working with stale metrics.

• Search Intent insights: The new interface includes a Search Intent column that maps keywords to informational, commercial, navigational, or transactional intent. This ensures your content aligns with the customer journey and provides exactly what your audience is looking for. You can also jump straight into direct SERP analysis from your list to scope the competition.

It’s now easier than ever to execute on your keyword research.

Create a keyword list now.

Mentions and citations inside AI-generated responses have become the newest measure of brand reach and visibility. How do you track and monitor when your brand is mentioned? 

Earlier this year, we brought you the AI Visibility tool, which allows you to see when your brand and your competitors are mentioned in LLM responses. And now we’re excited to announce the addition of citation data in this tool. 

With this update, you can see the exact domains and pages being cited by LLMs in response to your tracked prompts.

How to get started:

1. Click AI Research from the left-hand navigation and select AI Visibility.
2. In AI Visibility, open your dashboard.
3. Click Prompts at the top of the page.
4. Click the arrow to the left of any prompt to see the list of citations linked in that response.

With access to the sites and pages being cited by LLMs in your prompt responses, you can investigate why those pages were chosen, identify opportunities for digital PR outreach, and better inform your content creation and distribution strategies. 

Ready to get started? Try it now.

We are excited to announce the addition of AI Mode as a tracked model within the AI Visibility tool in Moz Pro. This newest update to our AI Research Toolkit allows you to move beyond standard LLM tracking. You can now monitor your brand’s presence across the full spectrum of generative search: ChatGPT, Gemini, and now AI Mode.

AI Mode tracking is now fully integrated into your existing workflow, so you can compare how often your brand is mentioned and when it is mentioned first compared to your tracked competitors. 

What has changed?

This update expands our data sources for AI Visibility. By including AI Mode tracking in the existing tool, we are increasing the volume of prompts and responses we analyze, giving you a more complete view of your brand’s overall authority and reach.

Do I need to do anything?

Nope! Simply head to your AI Visibility Dashboard and toggle the drop-down to select Google AI Mode to see how your brand is performing for your tracked prompts. Please note: If you do not currently have an AI Visibility dashboard set up, you will need to do so in order to see AI Mode data.

Ready to get started? Try it now.

We’ve made it even easier to understand your brand’s footprint in AI search with the newly improved AI Visibility dashboard. With updated visualizations and segmentation, you can explore your data with even more precision.

What’s new?

• Enhanced data visualizations - We’ve overhauled how we present your AI search data with brand-new graphics. With improved donut charts and progress rings, you can quickly assess how often your brands are mentioned and how often they are mentioned first.
• Modernized interface - We’ve updated the modules included in your AI Visibility Dashboard and made the callouts more intuitive and easier to present to key stakeholders.
• New tabbed views - You’ll notice multiple tabbed views listed at the top of your dashboard. Brand Visibility and Prompts are currently accessible with a few more new and exciting features coming soon!

All these updates are more than just aesthetic improvements. They are paving the way for what’s next. Be sure to check out the updated dashboard today and stay tuned for more exciting feature releases!

Try it now.

We’re excited to release the latest version of MozBar! As a longstanding fan-favorite, MozBar just got a full UI upgrade to make it even better.

If you aren’t already using it, Mozbar is your go-to free browser extension for performing SEO research on the go. Whether you’re auditing a potential client’s site or checking the Domain Authority of your favorite sites while browsing the web, MozBar puts the data right where you need it. 

What’s New?

• An all-new interface design that streamlines the interface so it’s cleaner and easier to use.
• Updated customization options to make the toolbar work for you. Each workflow is unique, and now your MozBar configuration can be too.

We know SEO doesn’t just happen in one place. In fact, it happens all over the web. This update is all about making your on-the-go research easier and more powerful. 

Already using MozBar? Your extension should update automatically, but you can always check that you’re using the latest version in the Chrome Web Store. 

Not using MozBar yet? Download now for free!

We are thrilled to announce that you can now purchase AI Visibility add-ons! This new addition lets you scale your research and dig deeper into how AI models like ChatGPT and Gemini mention your brand.

Starting today, if you are on a medium-level plan or higher, you can customize your AI Visibility limits and purchase additional dashboards and tracked prompts. 

What’s available and how much does it cost?

• Additional AI Visibility Dashboards are available for $20 each per month.
• Additional tracked prompts are available for $50 per 100 prompts, per month.

Just a reminder that you can use your tracked prompts however you need to, across your dashboards. Need 100 more for a single Dashboard? No problem! Need 20 for one Dashboard and 80 for another? You got it! Choose how you want to divide your tracked prompts.

This update is all about flexibility. Whether you need a temporary boost for a specific campaign or a permanent expansion of your limits, these add-ons put you in the driver’s seat.

To purchase AI Visibility add-ons for your account, head to your subscriptions page.

Or learn more about purchasing add-ons in the Help Hub.

Generative AI is fundamentally changing how people search and discover brands. AI-powered responses in LLMs like Gemini, ChatGPT, and more are becoming an increasingly important visibility channel for brands around the world. Our newly released AI Research tools offer the insights, data, and support marketers need to bridge the gap between existing SEO workflows and AI discovery.

By combining Moz’s industry-leading SEO data with AI-powered guidance, you can now research prompts, structure content, and measure visibility—all in one place.

We are excited to announce the full release of the following tools to help support your AI search goals.

• Prompt Suggestions to help you discover. Go beyond broad search terms and expand the understanding of your brand, industry, and niche. Input any topic to uncover conversational questions and prompts that users ask in AI search.
• AI Content Brief to help you create. Move from research to action, faster. Generate data-driven content briefs that provide prescriptive guidance on key factors like target audience, suggested headings, and structure so you can build topical authority and gain organic traffic.
• AI Visibility to help you track and monitor. Understand when your brand (and your competitors) show up in AI-generated responses and how far into the response you’re mentioned. Spot competitive shifts early so you can make data-informed decisions.

Our AI Research toolkit can help you move quickly, stay ahead, and streamline your workflows in a single tool. 

• Integrated SEO insights - View important metrics like Search Volume, Keyword Difficulty, and Search Intent side-by-side with AI Prompt Suggestions to prioritize topics for maximum ROI.
• Seamless execution - Move from research to monitoring by adding prompts to your AI Visibility dashboard in a single click.
• Enhanced search intelligence - Perform GEO in the same platform you use for SEO to ensure your brand is top-of-mind for both AI agents and humans. 

Ready to get started? Sign up for a free trial to get access to the full toolkit.

We are excited to announce the launch of our latest beta! As part of our AI Research tool set, we have launched Prompt Suggestions to help you identify new opportunities to explore how your brand appears in AI search.

This powerful new feature allows you to do AI prompt research alongside your essential SEO work, so you don’t have to switch platforms. Enhance your search strategy and gain a better understanding of how your audience explores your industry with generative AI.

• Expand understanding of your brand – Discover prompt variants, unexplored niches, and related topics beyond broad search terms to see how users find and talk about your brand.
• Start tracking prompts in a single click – Prompt Suggestions is seamlessly integrated with our AI Visibility tool so you can track when and where your brand (and your competitors) shows up in AI-generated responses to the prompts you care about.
• Easy-to-use prompt lists – Generate curated prompt lists based on any topic or brand term to uncover fresh content ideas and build a plan to maximize your AI visibility potential.
• Integrated SEO insights – See organic search metrics for your topic cluster alongside your AI prompt tracking suggestions so you can prioritize high-value content for maximum ROI. 

With search continuing to evolve at a rapid pace, it’s more important than ever to ensure you have the right tools available to you and your team. Try Prompt Suggestions now to discover new ways to gain AI citations and visibility. 

Try it now.