Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google and potential customers.
Explore the journey of a small travel blog's rise to topical authority in this case study.
Ready to become the thought leader you've always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy.
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities.
When integrated into your marketing and product positioning strategies, questions can transform organic growth, product development, and more.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Discover how proprietary research can set your content apart and elevate your brand while building your pipeline.
Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs
Unlock the potential of generative AI for SEO and content success with Alisa Scharf.
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers.
Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.
Transform your content marketing strategy into action with a detailed roadmap, clear workflows, and proven tips