The New (AI) SEO Playbook — Whiteboard Friday
Discover how AI is changing the top-of-funnel SEO playbook. Learn four new strategies to adapt to AI search, build third-party citations, and measure success effectively.
AI and SEO
From large language models (LLMs) to AI Overviews in Google, AI is a critical part of digital marketing. We all use AI in some capacity, and its prominence in the world is only growing. One thing is for sure — AI is here to stay.
So how can you start using AI in your work to be more efficient? And how do you know when and why to block AI bots? How reliable are generative AI results? Here we’ve added some of our favorite resources about AI, and you'll find the most recent blog posts below.
Moz AI: Introducing Augmented Intelligence : Learn how Moz is using AI in our tools and where you can see Moz AI in action.
Who Should Block AI Bots? : See what Moz’s Senior Search Scientist, Tom Capper, has to say about who should block AI bots and when.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
How to Make AI Your Writing Sidekick for Content Marketing : Learn how you can start including AI in your existing workflows at each stage of the content creation process.
The "TikTokification" of Search: Why the Creator Model Is Replacing the Ranking Model
Your rankings are holding. Your traffic isn't. The problem isn't your SEO. It's the model. Here's how search is adopting creator platform logic.
How to Build AI Citations — Whiteboard Friday
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research prompts, analyze sources, and use proactive outreach to get your brand referenced in AI answers.
Stop Calling It SEO: 12 Strategies To Dominate AI Search in 2026
Still treating AI search like traditional SEO? Learn 13 Relevance Engineering strategies to win citations, improve retrieval, and drive business value in AI searches.
The PEE Framework for Agentic AI — Whiteboard Friday
Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content framework for your new and updated content to improve citations and mentions.
Stop Measuring AI Search Like SEO: Here’s What To Track Instead
Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real value
Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
WTF is NLWeb? — Whiteboard Friday
What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for the agentic web.
How to Optimize for AI Visibility and Prepare for Agentic Search
Is your SEO ready for AI visibility and agentic search? Learn how to measure impact, build authority, and earn citations that drive growth in AI results.
5 Takeaways from Google’s GEO Guidelines
What do Google's official GEO guidelines mean for the future of search? Learn why SEO still matters, structured data myths, and how to adapt your current strategy.
The Top AI Search Skills Hiring Managers Want (From 1,543 Job Listings)
Wondering which AI search skills hiring managers want most? See data from 1,543 SEO jobs and learn how to frame AI, GEO, AEO and measurement on your resume for 2026
The New Rules of AI Visibility and How To Prepare for It
Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.
7 Tips for Writing Great Content with ChatGPT or Gemini — Whiteboard Friday
Stop getting garbage content from AI! In this episode of Whiteboard Friday, Chima Mmeje shares 7 actionable tips for writing great content with LLMs by leveraging training documents, guardrails, and storytelling.