Technical SEO
Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Is Quora Skirting the Edge of ‘Spammy’ When it Comes to SEO?
While Google says all spam is treated equally, taking a deep, hard look at Quora made this author wonder if that's really the case.
Optimizing for Accessibility + SEO: Formatting & Link Overlaps
Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.
Optimizing for Accessibility + SEO: Site & Page Structure Overlaps
How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.
Recovering Your Organic Search Traffic from a Web Migration Gone Wrong
You'd never change a URL without ensuring your 301s, links, sitemaps, and canonicals are in order... but a new client might have in the past. Here's what you can do to untangle any migration messes you've inherited and regain lost organic traffic.
Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?
What would you say if I told you that the average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months? (40+% have been waiting over a year.)
Does Organic CTR Impact SEO Rankings? [New Data]
Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
How to Find and Fix Structured Data Markup Errors via the Google Search Console
Make your content easier for the search bots to read by eliminating data markup errors from your website.
What You Should Know About Accessibility + SEO, Part I: An Intro
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
5 Essential E-Commerce Rich Snippets for Your Store
When it comes to online marketing bang for your buck, Rich Snippets are hard to beat.
How to Perform an Effective Image Optimization Audit
Have you made image optimization a priority for your website? If not, there's no time like the present.