Technical SEO

Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.

Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.

If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.

On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.

The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.

MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.

The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.

Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.

Technical SEO Advanced SEO

Revisiting 'Navigational' 'Informational' & 'Transactional' Searches in a Post-PageRank World

The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.

Content Marketing E-Commerce SEO Technical SEO

Pruning Your eCommerce Site: How & Why

Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.

Related Questions Grow +500% in 5 Months

Technical SEO Search Engines

SEO Split-Testing: How to A/B Test Changes for Google

Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.

Technical SEO SEO Reporting

Let Data Take the Wheel – Using API-Integrated Reporting Dashboards

How do you keep track of all the data that supports your business intelligence? Ian Watson walks us through setting up a live reporting dashboard that integrates your favorite APIs into an easy-to-visualize format.

Technical SEO SEO Tools

Persona Research in Under 5 Minutes

Persona research takes time, but we don't always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you'll be able to get some great top-level insight into your audience on the fly.

Technical SEO Advanced SEO Search Engines

RankBrain Unleashed

RankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.

On-page SEO Technical SEO

Why All SEOs Should Unblock JavaScript & CSS... And Why Google Cares

If you want to rank as well as you possibly can, unblocking JavaScript and CSS is one of the easiest SEO changes you can make—especially for those with a significant amount of mobile traffic. Jennifer Slegg shares the warning letter many SEOs and webmasters received from Google about this, and goes over the hows and whys of unblocking JS and CSS files on your site.