The Moz Blog

How to Deal with Fake Negative Reviews on Google

When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

One content marketing agency was able to improve their rankings within 60 seconds of being reindexed—and after careful, thoughtful retooling of the page content. Learn how they successfully catered to Hummingbird and what process they followed in this case study.

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

If all your analytics and data tools were suddenly taken away, would the value of your work disappear, as well? Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can't measure and report on.

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content

Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Re-evaluating and editing SEO content to make sure it's still relevant and impactful is just as important as creating it in the first place. Identify necessary changes and ensure your content continues to perform well using this 3-step guide and free grading rubric.

The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Google as friend or foe? Expert local search marketing predictions from Moz's own Miriam Ellis, Dr. Pete, and Britney Muller will equip your brand for the deep end of 2018.

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.

Diagnosing Why a Site's Set of Pages May Be Ranking Poorly

Your rankings have dropped and you don't know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It's an important mystery to solve, and in this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong, why it happened, and how to recover.

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

We spent much of 2017 improving and reinforcing our SEO products to better serve the experts who use them. Check out the biggest updates from the past year, and get a sneak peek at what we have planned for 2018!

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

SEO is more important in 2018 than it's ever been, but the biggest challenges SEOs face still revolve around getting clients and bosses to see its value. In this post, Serge Stefoglo shares methods to tackle three of the most-reported hurdles SEOs must jump to prove their worth.

What Does It Mean to "Write for SEO" in 2018?

Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

What's the best way to earn links and social shares from content marketing? Your content should have an emotional hook, be surprising, and/or have broad appeal. There's also the matter of effective outreach. Learn what works from the results of 700+ content marketing campaigns.