The Moz Blog

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.

45 Local SEO Pitfalls and How to Avoid Them

From your business plan to your citations to your social media strategy, local SEO has a scary number of pitfalls you can stumble into. Arm yourself with knowledge and read through this comprehensive list of what not to do.

5 Tactics to Earn Links Without Having to Directly Ask

Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).

The Lazy Writer’s Guide to 30-Minute Keyword Research

Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.

A Beginner's Guide to Marketing Automation

Marketing automation helps sales and marketing teams work effectively to reach their goals, but there are a ton of misunderstandings about what marketing automation is and isn't. This intro guide gives you a better understanding of what marketing automation is and how it can help a business.

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Learn how to capture featured snippet opportunities (along with increased traffic and conversions) using question-and-answer format content by emulating this case study.

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?"

There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.

"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

We're so fond of the idea that SEO is hard because it's always changing. But is that really true? Bridget Randolph challenges a common industry refrain and brings us back to the basics of what's really important in our work.

Fighting Review Spam: The Complete Guide for the Local Enterprise

Review spam is a pain the side of local marketers everywhere. Luckily, we've put together a comprehensive guide to help navigate what to do when your business is plagued with spammy reviews.

SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

Learn how to use Google Analytics to track and measure the SEO impact of your content efforts.

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag

[Canonical SEO] Learn Google SEO best practices by how to properly implement the CANONICAL URL TAG. Learn about rel=canonical, where it's necessary and appropriate, and the pitfalls you should avoid at all costs.

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

We have some big news from the MozPlex: In early 2018, Rand will step away from day-to-day work at Moz and transition into an advisory role as a Moz Associate. Read on for more details.