The Moz Blog

Ranking Fluctuations: What to Expect + How to React

Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned.

Optimizing AngularJS Single-Page Applications for Googlebot Crawlers

SEO for single-page application websites can be tricky: they're great for users, but potentially invisible to Google's crawlers. Learn what steps you can take to ensure your SPAs are found and indexed.

No, Paid Search Audiences Won’t Replace Keywords

Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.

Evidence of the Surprising State of JavaScript Indexing

What exactly is going on with JavaScript indexing? The evidence suggest Google is able to crawl it, but how and to what extent? Will Critchlow shares a collection of facts from across the web that paints a picture of the state of JavaScript indexing today and issues a hypothesis you just might wish to test.

Should SEOs Care About Internal Links?

Learn how to analyze, optimize, and structure your internal links (and put the kibosh on out-of-date tactics) in this Whiteboard Friday.

It's Here: The Finalized MozCon 2017 Agenda

MozCon 2017 is ready and rarin' to go! Check out the finalized speaker lineup, topics, and make sure you snag your ticket if you haven't yet — they're sure to sell out.

Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

An unapologetically nerdy guide to combating bad, duplicate user-generated content with data, statistics, and sheer force of will.

Lessons from 1,000 Voice Searches (on Google Home)

I ran 1,000 searches on Google Home to find out how voice answers differ from desktop answers. Includes data on Featured Snippets and some Google Home Easter eggs.

Blog Post Ideas: Maximize Your Reach with the Right Topics

A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of. Jo Cameron combines basic metrics and a few culinary metaphors to take your client reporting to the next level.

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

Now that Google MapMaker is dead, there are lots of questions around duplicate listings. Joy Hawkins shares a chapter from her Expert's Guide to Local SEO and covers everything from what to do with listings for a deceased practitioner to service area businesses and beyond.

Faster Sites: Beyond PageSpeed Insights

PageSpeed Insights can be useful, but a perfect score doesn’t guarantee a fast site. There are smarter ways to assess and improve site speed.