The Moz Blog

Why Net Neutrality Matters for SEO and Web Marketing

Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!

Large Site SEO Basics: Faceted Navigation

Faceted navigation is great for users, but it negatively impacts SEO with duplicate content, wasted crawl budget, and inefficient use of link equity. Sergey Stefoglo shares how to tackle the issue of faceted nav in a more SEO-friendly way.

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.

The Best Types of Content for Local Businesses: Building Geo-Topical Authority

What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.

Launching a New Website: Your SEO Checklist

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.

Announcing the 2017 Local Search Ranking Factors Survey Results

How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.

XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox

XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.

How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts

By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in this Whiteboard Friday.

How to Get More of Your Search Console Data from the API (Plus, Learn How to Use Python)

Using the Google Search Console API, you can get up to 5,000 queries at once, apply multiple filters instantly, and run multiple queries quickly and easily. All it takes is a little elbow grease and some practice with Python.

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.

Do We Still Need to Disavow in the Era of Penguin 4.0?

Should we still be using the disavow tool? Six months after Penguin 4.0's long-awaited rollout, Marie Haynes tackles the eternal question, how to deal with link spam going forward, and whether or not you should reavow any currently disavowed links.

What Makes Mozzers Tick? (An April Fools' Day Alternative)

From karaoke to photography, from knitting to kung fu, Mozzers tend to be talented folks behind the scenes. Instead of tricking you, this year for April 1st we're treating you to a sneak peek at the hobbies that drive the people behind the SEO software. Be sure to share your own hobbies and talents in the comments!