The Moz Blog

Giving Away the Farm: Proposal Development for New SEO Agencies

By developing an approach that feels less like a sales process, you can build client trust, avoid unrealistic expectations, decrease contract churn, and more. Learn why offering a little extra during the client proposal could net you bigger gains in the long run.

Your Daily SEO Fix: Link Building & Ranking Zero

In Week 2 of our limited edition Daily SEO Fix video series, we explore all things link building — plus how to find and track your keywords that are ripe for a SERP feature opportunity.

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.

Google Algorithmic Penalties Still Happen, Post-Penguin 4.0

Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.

Rankings Correlation Study: Domain Authority vs. Branded Search Volume

Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.

Better Alternatives to "Expert Roundup"-Style Content

Thinking of publishing an expert roundup? Don't—there's a better way. In this Whiteboard Friday, Rand explains why expert roundups aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.

Your Daily SEO Fix: The Keyword Research Edition

You have SEO quandaries, we have tools to solve them. Check out four quick videos (starring real, live Mozzers!) designed to help you level up your skills and get the most out of both our free and paid tools.

SEO Rankings Drop: A Step-by-Step Guide to Recovery

There are hundreds of things that could cause your Google organic rankings to drop. Follow this handy guide to figure out what went wrong, and what you can do about it.

The Moz 2016 Annual Report

Take a gander at how 2016 shaped up for Moz as we share our internal data and reflect on everything that happened last year. It's the 2016 Moz annual report!

Infinite "People Also Ask" Boxes: Research and SEO Opportunities

People Also Ask boxes have grown by 1,723% since July 2015. Google has also launched infinite PAAs so searchers can more deeply explore topics they're searching for. What's the future of PAAs and how is machine learning powering them?

Mastering Google Search Operators in 67 Easy Steps

Google search operators are like chess – knowing how the pieces move doesn't make you a master. Dive into 67 examples, from content research to site audits, and level up your search operator game.

How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Link building is hard. What if your content could do the bulk of the work for you? Kerry Jones shares how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.