The Moz Blog

Track Your Prospects' Behavior on Google with Moz Local's New GMB Insights Support

With Moz Local's new GMB insights support, you can learn how customers search for your business on Google and the actions they take once they find it; easily visualize and filter results by region, a specific client, or a specific campaign; and measure conversion rates for your local marketing campaigns.

Why Your Mobile Customers are the New Focus Group

Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.

Google Search Console Reliability: Webmaster Tools on Trial

Can Google Search Console data be trusted? Everyone uses it, but does it really reflect what's happening on the web? Is it out of date? Is it biased? We take a hard look at several metrics in Google Search Console, measuring internal and external validity.

Why You Should Steal My Daughter's Playbook for Effective Email Outreach

If effective email outreach is core element of successful online marketing, it's time we stepped up our game and made the needs of others—not the needs of our brands—the priority.

How to Choose a Good SEO Company for Your Business or Website

There's both a right way and a wrong way to go about selecting an SEO company or consultant for your site. In this Whiteboard Friday, Rand shares his best advice and mistakes to avoid when it comes to the hiring process.

Easy Marketing Investments to Improve Your E-Commerce Store

Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.

How to Create Authentic Hyperlocal Content At Scale

Creating local content is hard enough, but when you're a nationally based business, it seems impossible. The key? Discovering and utilizing local content creators.

What Links Can You Get That Comply with Google's Guidelines?

In this Whiteboard Friday, Google penalty and unnatural link expert Marie Haynes shares something a little different: how to earn links that DO comply with Google's guidelines and that can make a real impact for your site.

How to Identify Your E-Commerce Product Page Keywords Using MozBar

Which keywords are right for your e-commerce product pages? Brian Childs walks you through how to simplify your research process on-the-go with the SEO toolbar.

What We Learned From Analyzing 1.4 Million Featured Snippets

From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.

Programmatic Delivery: The Future of Content Marketing and Promotion?

Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.

Comment Marketing: How to Earn Benefits from Community Participation

Comment marketing can be a strong yet largely undervalued strategy, with high potential and low competition. In this Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions.