The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
SEO and Digital Trends in 2017
2016 was an intense year, especially when it came to SEO and Google in particular. Gianluca Fiorelli predicts trends for 2017 based on evidence of what we've seen come to pass.
Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic
Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.
Reach and Influence: Your First Marketing Priority
The concept of the search box is likely to disappear in the next 5 years. Build a change-proof content strategy via a renewed focus on your reach and influence.
SEO for .edu Sites: How to Defeat 7 Common Problems
Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss.
Goodbye News, Hello Top Stories
Last week, Google launched "Top Stories", replacing news results. What are Top Stories, who's ranking in them, and what does it signal about Google's plans for news?Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The 10 Types of Content That Work Best for SEO
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.
How Marketing Like Netflix Will Save Your Lead-Gen Strategy
If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.
What Link Building Success Really Looks Like
In this examination of content marketing successes, Mark Johnstone adds more perspective and depth around what successful link building looks like in the wild versus what we might expect.
Tactical Keyword Research in a RankBrain World
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
How to Respond to the 5 Types of Google Reviews
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.