The Moz Blog

Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less

A storm of visual-centric technologies are coming together to point to a future of search that makes the keyword less… key. Purna Virji explains.

How to Use Search Analytics in Google Sheets for Better SEO Insights

There’s no reason to go over what is or why you should use Google Search Console’s most powerful data-powered tool, Search Analytics. As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve likely been using this tool for a bunch of reasons. Whether it's diagnosing traffic and position changes, or finding opportunities for optimiz...

How to Build a Facebook Funnel That Converts

Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.

What a Decade of Working in Digital Marketing Has Taught Me

I'd like to share 10 lessons I wish someone had taught me when I started out in SEO and conversion rate optimization. I recently celebrated 10 years in digital marketing and this is my way of giving back to the community. Thanks also to my fellow marketing consultants who shared illustrative anecdotes for this article.10) The details and technology change, but the principles...

Why Didn't You Recover from Penguin?

The long Penguin 4.0 rollout is nearing completion. If you were unfortunate enough not to recover, here are five possible reasons why, from full-blown conspiracies to difficult truths.

3 New Upgrades Make the Web's Best Keyword Research Tool Even Better

"I'm still a little embarrassed to admit it, but admit it I must. KW Explorer is the best keyword research tool in the market, period*." 3 brand-new upgrades to Keyword Explorer will make your research easier and more accurate than ever.

We Fought the Comment Spam (and the Comment Spam Didn't Win)

When we noticed that comment quality was rapidly declining on the blog, we decided to do something about it. And that something didn't involve closing comments, but improving them.

34 Questions You Should Ask Before Hiring an SEO Agency

Finding and selecting the right agency to help your brand can be a make-or-break decision.

The Complete Guide to Creating On-Site Reviews + Testimonials Pages

Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.

Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO

Penguin 4.0 has finally rolled out as a core part of Google's algorithm. In this Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).

How Your Brand Can Create an Enviable Customer Experience for Mobile Web Searchers

Make customer experience a priority by delivering the content mobile web searchers are looking for when they need it most.

SEO Trek: The Search for Google RankBrain* [New Data]

Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.