The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes
It's no easy task to keep your ideas fresh and relevant. Tap into your audiences' conversations in a mere 20 minutes with the help of tools like Screaming Frog.
Duplicate Listings and the Case of the Nomadic New Mexican Restaurant
Even the softest, chewiest tortillas and most flavorful carne can't save you when customers are being misdirected to false locations via outdated, inconsistent, and duplicate listings.
A Dozen Digestible Takeaways from 2016's E-Commerce Benchmarks Study
Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore
From where to how to when, there are a number of erroneous claims about link building floating around the SEO world. In today's Whiteboard Friday, Rand sets the record straight on 8 of the more common claims he's noticed lately.
Why Content Marketing's Future Depends on Shorter Content and Less Content
Brands hoping to find lasting, consistent success at content marketing should adopt a "shorter content/less content" mindset.Level Up Your SEO Skills With Our Free Training
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The Future of the Moz Community
With the recent changes at Moz, there's been a lot of speculation about the future of our community. I'd like to try to set the record straight and provide an honest account of where we're at and where we're headed.
The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)
How much dead weight is bringing your site down in rankings? Armed with compelling case study data, Everett Sizemore shares his single most effective and scaleable tactic for improving your site's overall level of quality, in most situations.
What's the Real Relationship Between Organic Rankings & Social Shares? (Hint: They're Related, But Not the Way You Think)
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
10 Things I've Learned Recently About Hiring and Applying for SEO Roles
What makes a digital marketing/SEO candidate stand out from the crowd? Bridget Randolph shares 5 attributes to look for in any new analyst or consultant hire, and 5 things to consider as a job seeker if you’re applying for a role.
Why It's a Bad Idea to Only Create Content for Your Specific Target Audience
We need to think about a broader spectrum of content than "what our target audience wants." In today's Whiteboard Friday, Rand covers the nuance we should all have in mind when figuring out what content to create next.