The Moz Blog

When and How to Listen to Google's Public Statements About SEO

When Google says jump, it's hard not to jump. We often take the words of Google representatives as law, but it's important to understand subtleties and to allow for clarification with time. In today's Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the "Big G" makes a statement about SEO.

Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

There's a 270% gap in conversions between desktop and mobile. Talia Wolf identifies the main contributing factors and explains what you can do to begin closing that gap.

Moz is Doubling Down on Search

We're focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. To do so, some painful decisions were made: We'll sunset Moz Content and Followerwonk, and say goodbye to many of our fellow Mozzers. Send good vibes.

Google Keyword Unplanner – Clickstream Data to the Rescue

Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.

The State of Local SEO & Where to Focus Now

Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.

Case Study: The Interconnectedness of Local SEO and Exact Match Domains

Is it possible that exact match domains and partial match domains are still given priority by Google?

How to Build a Killer Content → Keyword Map for SEO

You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

We've all got our habits. How can yours work better for you? Learn how your daily rituals can actually support and improve your work goals, specifically content writing.

Here’s How GIFs Can Fire up Your Brand’s Email Open Rates

GIFs are a great tool for use in goosing the open rates of your emails.

An Essential Training Task List for Junior SEOs

With 5 detailed projects that drag you through the technical trenches, this customizable training program for Junior SEOs should put you on the road to skill mastery (and a nice career edge) in just a couple of months.

Giving Duplicate Listing Management the Upgrade it Deserves

Duplicate listings have plagued local marketers for years. See how agencies, brands & SMBs alike can seek and destroy dupes faster than ever with Moz Local.

10 CRO Truth Bombs That Will Change the Way You Think

Stuck in a CRO rut? These brilliantly straightforward tips will fundamentally change your conversion rate optimization strategy.