The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails
From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
Does Ad Viewability Always Equal Views?
Ad viewability is only becoming more and more important, with Google announcing it would only charge advertisers for viewable impressions. But what exactly does "viewable" mean, and does it translate to actual views? Mediative recently conducted a research study that set out to answer these questions.
How to Find Your Brand's Disruptive Opportunity
Your brand's disruptive opportunity is likely right under your nose, if you're willing to look closely enough.
Four Ads on Top: The Wait Is Over
In the past 2 weeks, Google AdWords top ad blocks with 4 ads jumped from 1% to 36%, and right-column ads have disappeared entirely (moving to the bottom-left position).
Should SEOs Only Care About DIRECT Ranking Signals in Google?
Can a new friend you connect with at a conference be as strong of a ranking signal as a quality backlink? Can it be stronger? The power of indirect ranking signals is something that can often be overlooked or brushed aside in favor of what we know as hard truth from Google, but doing so is a mistake. In today's Whiteboard Friday, Rand talks about the importance of broadening your perspective and tactics when it comes to considering both direct and indirect ranking signals in your SEO.Level Up Your SEO Skills With Our Free Training
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How to Use Six Google Analytics Reports to Complete a Website Content Audit
I'm a big believer that no good content marketing strategy should begin without a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article, I will show you how a content audit with six important Google Analytics reports can help you make some sma...
Success Metrics in a World Without Twitter Share Counts
Last November, Twitter quietly removed share counts. Here are some ideas of what you can do instead to fill that data void.
How to Increase E-commerce Conversion Rates with Social Proof
If your e-commerce brand has been on the sidelines, refraining from using social proof on your website, you're likely missing out on some easy wins.
Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro
As of today, timeframe selection in Moz Pro has no bounds. You can report on rankings data with start and end dates anywhere in the life of your campaign, up to and including the entire campaign’s history. Your full rankings histories have been liberated.
Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder
Take some marketing lessons from the world of modern dating, and learn about what Tinder can teach us about sales in this Valentine's Day post. What does the modern singleton’s approach to online dating tell us about their shopping behavior? And what should we be doing about it? The answer can be found in a look at social and technological history and the concept of an individual with a sense of personal identity.