The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Use Keywords Throughout Your Marketing Strategy
Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.
One Size Does Not Fit All: Driving Conversions Through Audience Analysis
It's no longer just "we need more content," but "we need the right kind of content for the right kind of audience at the right time in their journey." Sarah Gurbach details research tools and strategies for understanding your audience.
How to Write Product Descriptions That Will Make Customers Love Your Brand
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings
Through experiments and research, we've learned quite a bit about how Google values things like queries, CTR, and long vs. short clicks. In today's Whiteboard Friday, Rand shows you specifics, and explains what they mean to you.
Case Study: Can You Fake Blog Post Freshness?
The author's small test seems to confirm Google's affinity for fresh content. You might consider a similar experiment for your site.Level Up Your SEO Skills With Our Free Training
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Seven Simple Tips for Insightful A/B Testing
Marketing is full of cliches, but one that has stood the test of time and still rings true is "When in doubt, test." Are you testing your assumptions?
A Clear Path for Marketers to Surviving Content Shock
The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.
Content, Shares, and Links: Insights from Analyzing 1 Million Articles
This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.
Clean Your Site's Cruft Before It Causes Rankings Problems
Low-quality content. Duplicate content. Pages like those could be harming your entire site's ability to rank, and in today's Whiteboard Friday, Rand helps you get started cleaning house.
5 Content Marketing Tips for Healthcare Brands
Privacy concerns shouldn't keep your healthcare company from diving into content marketing. The benefits far outweigh any potential pitfalls.