The Moz Blog

Google's Local Snack Pack Shake-Up: What You Need to Know

Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing.

Why No One Pays Attention to Your Marketing

Brand fatigue is a real threat to your marketing strategy. In today's Whiteboard Friday, Rand highlights some common causes of brand fatigue and how to combat it.

The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive

It's here! We're excited to announce the results of Moz's biennial Search Engine Ranking Correlation Study and Expert Survey, aka Ranking Factors. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of t...

Announcing the 2015 Search Engine Ranking Factors Study

Today we're excited to announce the results of Moz's famous Ranking Factors study. The study helps to identify which attributes of webpages and sites have the strongest association with higher rankings in Google. Ready to dive in?

A Practical Guide to Conducting Qualitative Usability Testing

Usability is not for the faint of heart, but the insight gleaned from the endeavor can better connect your brand to its core audience in ways you likely never imagined.

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

While SEO is a different field than it once was, technical chops are still required to do things really well. In today's Whiteboard Friday, Rand pushes back against the idea that those skills are no longer necessary.

A Practical Guide to Content and Its Metrics

What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.

Distance from Perfect

All marketing includes some measure of distance from perfect, but no channel is more influenced by it than SEO. Are you moving your site closer to perfect?

Stop Ghost Spam in Google Analytics with One Filter

Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic

A fantastic piece of content can lift your traffic curves to a "new normal." In today's Whiteboard Friday, Rand talks about exactly how that happens, and how you can create content that has that effect.

​​Measure Your Mobile Rankings and Search Visibility in Moz Analytics

We're excited to announce two new features in Moz Analytics: Mobile Rankings tracking and a score for your Search Visibility!

​The 2015 Online Marketing Industry Survey

After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.