The Moz Blog

How to Choose a PPC Agency

Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.

Why We Can't Do Keyword Research Like It's 2010

From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.

Your Daily SEO Fix: Week 4

Here's the fourth round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!

8 Ways to Significantly Increase Blog Engagement

Looking for ways to increase engagement on your blog post? Some of the best ideas could be right under your nose.

Eliminate Duplicate Content in Faceted Navigation with Ajax/JSON/JQuery

Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.

5 Spreadsheet Tips for Manual Link Audits

Over the years I have learned a few tricks and formulas that have helped me audit links in Excel. In this article, I will share several of these with you.

How to Get Hands-On with Web Data for SEO

The Web is a vast trove of date, much of it simply waiting to be explored and used to benefit your brand. It's far simpler than you think.

Should I Use Relative or Absolute URLs?

Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.

Your Daily SEO Fix: Week 3

Here's the third round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!

How to Create Emotional Experiences in Your Online Stores

A compelling story is one of the best sales assets known to man, but is one of the most-ignored tools in marketing. Learn the benefits of sharing your story more effectively.

How to Generate Content Ideas Using Buzzsumo (and APIs)

Learn what is working well in your industry, what your competitors are doing well, and which social networks are best for you to target with the help of Buzzsumo and a few APIs. Paddy Moogan walks you through each step.

Misuses of 4 Google Analytics Metrics Debunked

In this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.