The Moz Blog

Keyword Research for the Modern Customer Journey

As searcher behavior gets more complicated, we as marketers have to evolve our approach to keyword research. Here's how to match your keyword research process to your customer's purchase journey.

How to Combat 5 of the SEO World's Most Infuriating Problems

When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.

The MozCon 2015 Agenda Has Arrived!

Check out our lineup for MozCon 2015. We have some incredible talks, ranging from technical SEO and email marketing to content strategy and digging into your creative side.

Inverse Document Frequency and the Importance of Uniqueness

Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.

You Finally Achieved Content Virality! Now What?

The hardest part about success is replicating it. Learn what to look for when auditing content that's gone viral so you can earn even more shares next time.

What Digital Marketing Managers Should Learn from the Agile Manifesto

The Agile movement has done a world of good for digital marketers, but we must think bigger than project management. We need to address the business culture that shapes the choices we make, and that's what the Agile Manifesto is about.

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.

​We Want Your Stories: Accepting MozCon Ignite Pitches

Announcing a new Tuesday night event at MozCon: MozCon Ignite. Submit your topic pitch to be one of 16 speakers on non-marketing topics by Sunday, May 17 at 5pm PDT.

I Can't Drive 155: Meta Descriptions in 2015

For years, we've suggested a 155-character limit to meta descriptions. As long snippets appear more and more often, is it time to revise that rule?

How to Create Seductive Blog Content: A Quick-and-Dirty Guide

Tired of laboring to come up with blog ideas that never seem to resonate with users? Within 30 minutes of reading this article, you'll be able to create posts that are the envy of your vertical.

Give It Up for Our MozCon 2015 Community Speakers

Please congratulate our community speakers for MozCon 2015: Adrian Vender, Christopher Dayley, Duane Brown, Gianluca Fiorelli, Ruth Burr Reedy, and Stephanie Wallace.

How Much Has Link Building Changed in Recent Years?

I get asked this question a lot, and I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years. I'll show you why in this post.