The Moz Blog

How to Perform the Ultimate Local SEO Audit

Are you looking to dominate local search? This guide is all you will need to learn how to perform The Ultimate Local SEO Audit for your business or your clients. Learn what key areas you need to pay attention to, which ones carry the most weight, and determine what you need to do to start beating your competition today.

Enabling HTTPS Without Sacrificing Your Web Performance

When HTTPS was confirmed as a ranking factor, many organizations rushed to implement it without realizing they were impacting the UX of their sites. In this post, the folks at Zoompf detail the steps we should all take to minimize those side effects.

Google's Physical Web and its Impact on Search

Google's Physical Web project is a new initiative to establish a standard for making 'smart' objects which people can interact with via their smart phones or similar devices. This post introduces the Physical Web concept, how it works, and will make a couple of first predictions about how this might affect SEO in the future, including how interactions will be ranked.

The 1 Big Lie You Probably Believe About Shopping Cart Abandonment

Is your eCommerce site plagued by shopping cart abandonment? If so, don't assume you know the real culprit behind the failed sales. You could be passing up a golden business opportunity your competitors are totally unaware of.

What SEOs Need to Know About Topic Modeling & Semantic Connectivity

By mapping relationships between entities, Google is often able to know what we meant to search for, even if we weren't great at articulating it. In today's Whiteboard Friday, Rand explains what SEOs need to know about that process.

How to Include Influencers in Your Content Strategy

Everyone talks about sharability, amplification and promotion as it regards content. However, if you want your content to consistently move the needle, partnering with influencers is the surest path to success.

It's Time to Treat Content as Part of the User Experience

We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.

Semantic Analytics: How to Track Performance and ROI of Structured Data

Mike Arnesen shares how to use Google Tag Manager to track the ROI of your site's structured data. Plus, learn how to leverage your markup to produce "semantic analytics."

Is It Possible to Have Good SEO Simply by Having Great Content

Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.

How Big Was Penguin 3.0?

Google has confirmed that Penguin 3.0 has/is rolled/rolling out, so why didn't MozCast detect anything? We dive deep into the data to find out if Penguin 3.0 just wasn't very big after all.

Eye Tracking in 2014: How Users View & Interact with Google SERPs

With Google's SERPs always testing new features, the team at Mediative decided it was time to figure out how the "Golden Triangle" has changed. Check out how users are looking at and interacting with today's SERPs in the results of their study.

More than Keywords: 7 Concepts of Advanced On-Page SEO

As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.