The Moz Blog

Using Kimono Labs to Scrape the Web for Free

What do you do if there is no API? What do you do if you want to look at unstructured data, or use a data source that does not provide an export?

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Google Panda, Penguin, and Hummingbird: Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.

Help with (Not Provided): New Landing Pages Report in Moz Analytics

(not provided) created a big headache for SEOs. To help fill some of the reporting gaps, Moz Analytics is introducing a new Landing Pages report.

Scaling Quality Content

We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale

The Hidden Power of Nofollow Links

For those of us who are trying to earn links for our clients, receiving a nofollow link can feel like a slap in the face. But these links have hidden powers that make them just as important as followed ones. Here's why nofollow links are more powerful than you might think.

Targeting Your Audience Earlier in the Buying Process

What if there were a space where your marketing efforts were exposed to a larger audience and had less competition? In today's Whiteboard Friday, Rand shows us where that is.

This Black-hat Tactic Could Make You Lose Your Good, Hard-Earned Links

A new black-hat tactic is threatening to malign SEO professionals and seriously damage companies’ search engine rankings. This is the step-by-step description of the black hat SEO tactic that can reverse good links that took you years to build:

The Best of MozCons Past: 7 Future-Facing Videos

Spend your afternoon (or a few afternoons) watching these incredible online marketing session videos from past MozCons, available for free for the first time.

How to Rank Well in Amazon, the US's Largest Product Search Engine

The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank.

Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar

We're thrilled to announce version 3 of the MozBar for Chrome! Check out the functionality in this post; the Firefox add-on will follow soon.

A Content Marketer's Guide to Data Scraping

Taking advantage of big data doesn't necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands.

The Illustrated SEO Competitive Analysis Workflow

An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.