The Moz Blog

Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data

We've all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that'll get you back on track.

All About You: Results of the Moz Blog Survey

Last month, 766 of our readers took a few minutes to tell us what they thought of the Moz Blog. We were absolutely blown away by the quality of the feedback we got, and we're excited to share what we learned with all of you.

An Eight-Step Plan to Get PR-Driven Links

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story.

Geolocation: The Ultimate Tip to Emulate Local Search

It's easy to customize the geolocation settings -- once or twice. However, these steps can be long and fastidious for results that might be unreliable, mainly if our prime concern is to collect data for filtering, comparing and verifying rankings based on the user's geographic location or when providing clients with direct links to different versions of SERPs from city based location.

The Next Domain Gold Rush: What You Need to Know

Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be resold as publicly available domains. Here's what you need to know about the coming domain gold rush.

Simplify Your Inbound Marketing Process: Focus on Content Assets

Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.

4 Lessons From a Year of MozCast Data

I wanted to take a big step back and analyse the cumulative effects of Google's updates. To do that, I asked four questions and analysed a year of MozCast data to find the answers.

New: The MozCast Feature Graph - Tracking Google's Landscape

I'm pleased to announce the MozCast Feature Graph, a three-in-one tool tracking changes to Google's SERP features. The Feature Graph tracks the presence of features, 30-day histories, and lets you find SERPs with any combination of those features.

The Step-by-Step Guide to Hosting Epic Google Hangouts

How many hangouts have you organized last month? And, if you produced hangouts recently, have you scaled them to improve your social following and engagement? If the answers to these questions are “no” and “not really”, then this post is for you.

The Future of Content: Upcoming Trends in 2014

2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch.

Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet

But do Google Business Photos help with local search rankings? Google's been mum, and I haven't been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.

Investing in Non-Measurable Serendipitous Marketing

Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today's Whiteboard Friday, Rand explains why it's important to invest some of your effort in that serendipity.