The Moz Blog

4 Conversations That Don't Involve Rank Reports

With the controversy over the value of keyword rankings, many marketers are looking for other ways to report their progress. In today's Whiteboard Friday, Dana DiTomaso shows us several conversations that show results without even mentioning rank reports.

Must-Have Social Meta Tags for Twitter, Google, Facebook, & More

By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content.

5 Actionable Metrics To Track On Your Marketing Dashboard

The problem with Analytics is that there is too much data and most people don’t even know how to get started. Staring blankly at your visitor count may be interesting, but it’s not much use unless you can actually take action on it. One great way to reduce your procrastination and ensure that you actually use Analytics effectively is to set up a marketing dashboard.

9,000 Uniques in One Day: A Viral Marketing Case Study

There's a lot of buzz about viral marketing, and sometimes it stems from unexpected places. This post dives into a case study of my own — a site that gained traction when it hit the front page of Hacker News — and details some advice I learned along the way.

The One Thing I Would Change as the CEO of Moz

Last month, Rand and I swapped roles. He moved to Philadelphia to take the helm at SEER Interactive, and I moved to Seattle to head the efforts at Moz. This is my greatest takeaway for the Moz community and employees.

Harmonising SEO & PPC - A Practical Guide

This article focuses on when and where you should use both and how you can integrate SEO & PPC in a practical way to enhance both of them.

How To Write Great Content That Deserves To Rank: In 4 Simple Steps

What follows is my process – this is what I do when I want to write great content. It doesn't work every time, but I find that with a process in place it's much easier to write at the best of your ability.

Be the Result that Google Wants to Rank

As SEOs, we spend most of our time trying to figure out Google's algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don't we just make our sites the best results, so Google will have to rank us well?

How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer

This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general.

Using Google+ to Appear in the Top Results Every Time

Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.

What Scares Google?

As SEOs, we spend too much time living in fear of Google. Like any company, Google has weaknesses, and it's important for us to have perspective about their future (and how it impacts our own future). Here are six things that I think Google fears.

Case Study: White-Hat Link Building in the Gambling Industry

White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of content marketing, specifically guest posting (for want of a better term) for a gambling affiliate website.