The Moz Blog

The Secret Recipe for Viral Content Marketing Success

We know that content marketing is one of the best ways to engage with audiences and potential customers online. But what happens when a business has tried content marketing and has seen few returns? It's time to come up with content that works; content that will go viral and can show what content marketing can really do for your business.

We Want You to Speak at #MozCon 2013

Last year's MozCon Community Speakers were a hit, and we're doing it again. Now's the time to toss your hat in the ring!

May 2013 Mozscape Index Is Live!

Happy Friday, Moz fans! We've got a May Mozscape index for you to check out. As always, the new data can be seen on Open Site Explorer, the Mozbar, your PRO campaigns, and the Mozscape API.

The Definitive Guide to Conceptualizing, Designing and Promoting Your Own Infographic

Infographics became immensely popular in 2009 and Internet marketers rode the waves of the popularity of this medium to grab countless eyeballs and links. For the early adopters, infographics proved to be a gold mine, but magic of this medium faded as soon as the gold rush began.

Why We Can't Just Be SEOs Anymore

There's a movement happening in our industry where many SEOs are changing their titles and practices to "inbound marketing." Where did this shift originate, and how is it shaping our industry at large? In today's Whiteboard Friday, Rand shares his thoughts on why we can't just be SEOs anymore if we're aiming for the bigger picture.

A New Version of GetListed.org

Today, we're excited to announce the release of a new version of GetListed.org. While no new functionality is included in this update, the team hopes it provides a dramatically-improved user experience on several fronts, and creates a foundation for better integration with SEOmoz tools moving forward.

Changing Mindset: Critical Thoughts on Achieving Progress

Have you ever found yourself stuck in the middle of a project that has come to a perpetual standstill? It’s likely that the project is stalled due to internal factors that are completely in your control. This is a common problem, but can easily be avoided if you’re organization is willing to change its fundamental project management mindset.

The Complete Guide to Reconversion

A great deal of emphasis is placed on inbound marketing and attracting new customers. However, we should be careful not to neglect the existing clients that we may have. In this guide, I look at why remarketing and reconverting your clients can be a valuable tactic for your business, while also providing examples on how we can do just that.

Guide to eCommerce Facets, Filters and Categories

A common question about big websites is “what do I index?” This question is further complicated with eCommerce websites that have a larger demand for better categorization and user features to help consumers find what they are looking to buy.

Why SEO Is Like An RTS Game (and why you should care)

Battlefield control, offensive weaponry, opponent research, and more; in many ways, SEO can be compared to a real-time strategy video game. In today's post, learn how you can lean on your early gaming roots to benefit your grownup SEO initiatives.

Competitor Research In An Inbound Marketing World

As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today's post, John Doherty touches on a few key areas of inbound marketing where you should revisit your competitor analysis to yield larger returns.

Fixing the Broken Culture of SEO Metrics

SEO is evolving, and the metrics we currently use to gauge success are broken when it comes to the broader ideals of inbound marketing. In today's Whiteboard Friday, Rand talks about what we can do to offer a more holistic and strategic approach to success metrics that our clients can get behind.