The Moz Blog

A Week in the Life of 3 Keywords

If you watch your rankings closely, it's hard not to sometimes feel like Google is messing with you. Are they just injecting random change to keep SEOs busy? I try to put this to the test with two experiments.

When Is My Tweet's Prime of Life? (A brief statistical interlude.)

We use many tools to tailor our Twitter use, but how can we accurately measure the lifespan of a tweet? Peter Bray digs into the data and uses retweets (i.e. the currency of Twitter) to predict just how long your tweet's prime of life will be.

Should Domain Authority Be Used To Determine Which Backlinks To Remove?

Since the infamous Penguin Update, many webmasters have been scrambling to remove backlinks Google may have penalized them for (a.k.a. high risk links, toxic links, bad links, etc.). But how do you determine which links are toxic and should be removed?

How To Brand and Grow Your Company Through Marketing

The days of SEO being all about gaming the search engines to rank for terms are over. To truly win in the long term, we have to focus on building branded traffic. This is especially true of small companies and startups.

November Mozscape Index is Live!

The November Mozscape index is now available! Check out the Mozscape data that is now fresh in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

Algo Hunters - An Interview with Barry Schwartz

If you follow the Google algorithm, you've heard the name Barry Schwartz. I've had the opportunity to get to know Barry a little while working on MozCast, so we interviewed each other about the current and future state of the algorithm.

How to Give Great Customer Service: What I Learned At UserConf 2012

At SEOmoz, we're always trying to improve our customer service by keeping our customers as happy as possible. Aaron Wheeler, our Help Team Leader, discusses lessons learned in customer service at last month's UserConf and touches on what's to come from our amazing Help Team.

A Simple Guide to Adding the Google Remarketing Pixel to Your Site

I recently added Google's Remarketing snippet to my website. While there are a number of great guides out there on what retargeting is and why it's so powerful, I found myself spending a lot of time getting lost in the Google Adwords UI and trying to set it up. Once I figured out how to do it, I wrote this super short guide on how to get it up and running. It will take you about 10 minutes.

Your Guide to Social Signals for SEO

Social signals are paving the way for the future of search, but just how much influence might they have on the SERPs? To understand where we're going, it's time to look at how social signals are currently affecting rankings and take the necessary steps to improve them on your website.

5 Ways to Get Your Client to Like You (and get bigger budgets along the way)

Building a solid foundation and gaining "likeability" with your clients can sometimes be the difference between a failed or successful project. Check out these five tips to help boost client relationships and build partnerships that will last a lifetime.

It's Search Marketing, not Search Listing, *&^&$%^!

Joost de Valk gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks, not just rankings. The premise of the talk was: SEOs tend to think their job is done when they’ve got their top 3 / top 5 listing, when in fact you’re only half way when you’ve reached that mark.

How Blog Commenting Can Still Be a Healthy Part of Your Post-Penguin SEO Strategy [Case Study]

This is a true SEO story. One of my daily tasks is to find, visit and sometimes write comments on blogs that are related to the two different companies for which I do in-house SEO. Now, I am not talking about using some cheezy interface that serves up blogs and tells me how many words I need to write and then takes my keywords and turns them into anchor text and leaves them as the comment author's name. That's not what I'm talking about.