The Moz Blog

Owl.li Is Ranking Above My Own Page! What To Do? Whooo To Blame?

Hang tight, folks! Before we get into the whooo-done-it part of this post, here's a basic illustration of how URL shorteners work.....

Let On-Page Optimization Change your Life!

Do NOT underestimate the value of good content, on-page optimization, and strong theme building! As people involved in the SEO industry, we come across various websites in our scope of work. Ecommerce, lead-based information portals..the list is never ending!

The State of Social Media in 2012: An Interview With The Speakers of #MozCon

The world has changed a lot. I don't mean compared to last year (while it is true that many things have change...

Why Webmasters Aren't Replying to Your Outreach

Since launching my personal blog I have been bombarded with guest post requests, with very few of them being worthy of reading, nevermind responding to. Thus, it was literally one in 267 emails that inspired this article about what makes an email that webmasters and bloggers will respond to.

Listening to the Web with Google Reader: A Beginner's Guide

This post is about building a listening machine for the web. We’re fans of the cheap (or free) DIY approach. If you have hundreds or thousands of dollars a month, tools like Radian6 are great. For the rest of us, we can create a pretty powerful listening tool with the following....

Why Link Building Strategies Fail

Not all link building strategies are created equal. Learn from my mistakes and avoid these common reasons link building strategies fail.

First Thoughts On Google's New Tabbed Sitelinks

On the 6th of July I accidentally came across (what could be any time soon) Google's new tabular mega sitelinks. They became available to me purely by coincidence but the unique opportunity to see something which was unavailable to most searchers was more than welcome.

8 Rules for Exceptional Slide Presentations

In last week's Whiteboard Friday, we talked about how you can leverage the power slide decks to boost your SEO. This week, we are going to be following up on that same theme with, 8 rules that you can use to make exceptional slide decks. Here you will...

Click Through Rates in Google SERPs for Different Types of Queries

I was interested in click through rates in Google search engine result pages. It is obvious that the position in search engine result pages is vital. However, it is just as important that there are three main types of keywords, and these keywords might have different click through rates. To find out if that thesis is true, I conducted a study.

#MozCation 2012 - Nominate Your City For an SEOmoz Meetup!

Hello again friends! It's been a while since our last MozCation conversation. I'm sure you thought we'd forgotten about it, but not to worry, it's time again for another round of MozCation meetups!

Were You Hit by Negative SEO?

Google's Penguin update has caused near-hysteria over negative SEO. While negative SEO is very real, it's also very rare. Learn how to spot the warning signs and when to worry.

GTD for SEOs - Simple Tools to Get More Done

I want to keep this post as short and actionable as possible; do you have any tools that do just one thing really well? You know the kind I mean, those plugins and hack projects that you may only use once a year but when you do use them, you really appreciate them. I’ve gathered a bunch of these (some I use everyday) and I want to share them with the community. Could I ask a...