The Moz Blog

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]

The following is based on a sample of 400 guest posts that we placed for clients over a three month period (November-January). Make of the data what you will, it isn’t conclusive but I feel it does go some way to providing some good starting points for you to explore in your own outreach campaigns – as with most things, the best strategy is for you to test it out for yourself in the industry/industries that you work in.

7 Steps to Make Your Infographic a Success

At the end of 2011, I spent many nights and weekends creating my first infographic titled Inbound Marketing Ecosystem. I’ve never been involved in infographic creation before and to be honest, I never actually planned to create one. One night, I came across an idea and started sketching it on paper...

6 Reasons You Need to Charge More

I'm a reluctant Capitalist by nature, and it's taken me a long time to listen when people told me "You're not charging enough." Here are 6 reasons why you need to listen, too.

Set Up Your YouTube Channel for SEO Success

As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail! OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.

Find Your Site's Biggest Technical Flaws in 60 Minutes

I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly. I've got some lovely volu...

How to Build an Advanced Keyword Analysis Report in Excel

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmaster Tools, etc.), it’s challenging to analyze all the data in one place regularly without having to do a decent amount of manual data manipulation. In addition, dependent on your site’s business model, tying revenue metrics to keyword data is a whole other battle.

What Super Bowl Commercials Can Teach Us About SEO

Now, I know what you're thinking: "Steve just wrote this post so he could watch old Super Bowl commercials." And you're not wrong ;-) I'll jump at any chance to watch (and share) YouTube videos. Fortunately, in the process of sifting through my favorite ads from years past, I was able to select a few videos that can actually teach us valuable SEO lessons. So sit back, and enjoy these all-time great Super Bowl commercials, while I drop a few SEO nuggets of knowledge along the way.

Are Your Titles Irresistibly Click Worthy & Viral?!

Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content.

The 10 Golden Rules to Attracting Authority Links

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority.

How to Turn Your Content into Link Bait

In late December of 2011, HTML5 cheat sheets, which we originally created for WebDesignLedger (WDL), were shared by Google on their Google Developers profile. WDL has 74k+ Twitter followers. Google Developers has 65k+ users in their circles. Together, their promotion increased our referral traffic for that day by 300%. Since then, we’ve experienced a steady stream of traffic and incoming back links. This was definitely a link bait win for us.

The SEOmoz Help Team: How We Do Customer Service

Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? The six mozzers that make up the Help Team answer all of the emails, phone calls, and chat requests we get every day. This post is going to talk a little bit about them and give you a look at the way we've built the SEOmoz support channels to meet our overall goal: to provide the best customer service on the planet. It's a hard goal to reach, but I can't think of any more worthwhile endeavor.

5 Steps To Bootstrapping Your PR Efforts

Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.