The Moz Blog

Top 10 Fastest Ways to Squash a Spider

Are those pesky search engine robots crawling your site too much? Does the sight of even one result from a "site:" command at the engines boil your blood? Are you tired of seeing visitor after visitor trickle into your website from referrers like "Google", "Yahoo" and "MSN". Well worry no more, because below, I've listed the top 10 ways to keep those...

The Project: Generating AdSense Revenue From Low Traffic Site (pt3)

Note: If you are unaware of The Project topic, please read the previous parts: The project: In the beginning (pt1) The project: ... there was Silence. (pt2) Pretty often I hear people complaining about how hard it is to generate revenue from low tra...

A glimpse inside the head of 2K

Because of being extremely busy at the moment, I'm going to make this post short and sweet. Below are some links that allow to see what I consider the best /most important reads during the past week: ClickZ has an interesting article about AJAX and web analytics. This is an ...

Thanks for Dinner, Vintage Tub & Bath!

I owe a big one to Allan Dick, who bought dinner tonight for myself, Danny Sullivan, Ammon Johns, Chris Sherman and about a dozen other SESers here in London. Unbelievably, I still have not slept since Sunday night, but managed to truly enjoy the wine, crab cakes and top-notch beef and Guiness pie. In return, I thought I'd take a quick dive over to Alan's site - a veritable haven for th...

Degreed vs. Non-Degreed Professionals in the Marketing Space

Tonight, I got to meet one of my all-time SEO heroes for the first time in person - Ammon Johns. Living up to his mystical reputation, he instantly gave me some advice for the SEOmoz website that I think will serve quite well for the future. He also regaled me with some hilarious stories, some deep insight into the SEO field...

The Great Curse of Insomnia

It's 7:45pm in Seattle and 3:45am here in London. Why am I up? The same reason I was up last night at this time, and, for that matter, the night before that. My body can't seem to adjust to Greenwich Mean Time. Of course, I've been far too busy to sleep during the day, which leaves me wondering how long a 26-year old male can actually go without any significant quantity of shut-eye. Luc...

Lord of Yahoo!'s Short Tail

Someone has Yahoo!'s number down cold. Ranking on page one for thousands of the most popular search phrases in existence, the site isn't even offering content of its own - instead, they're aggregating content from others and serving what is, in essence, duplicated content that's been scraped and re-packaged. Their business model? Serving ads... What are they ranking for? phot...

Getting Paid Not to do SEO

I chatted with a friend in the industry this evening who signed up a consulting client several months ago. My friend has been in touch with the client several times about starting the work, but apart from a couple general questions, they've never used the consulting time they purchased. I was immensely curious about the details and luckily, my friend could share a few specifics. The con...

Creating a Tagline

I recently dug up this article from last summer in BusinessWeek online. Tagline creation isn't something we're experts in, but when you work with a lot of startup web properties or create your own businesses online, you're bound to need one and hiring an agency at $50,000+ isn't always a wise way to spend y...

Don't Count on Search Traffic in Your Ten Year Plan

I see powerful things in Digg, Slashdot, Stumbleupon, Delicious, Wikipedia, forums of all types, and other sites that attract people because of a common interest or activity. These sites are "communities" of visitors or authors. These sites drive massive traffic in a short blast or massive traffic that is cumulative over time.My guess is that these highly popular ...

Too Much Good Stuff to Miss - Roundup Post

Too many items from early this week and last last week are critical reading. Make sure you take notice of these, as a few have a strong effect on the industry: Wired exposes NSA wiretapping on the Internet Backbone at AT&T and they wrote an excellent piece on ...

What I Learned from Yahoo!'s Analyst Day

Some terrific charts, stats and research came out of Yahoo!'s Analyst Day PDF file (too bad it's a PDF). I thought it would be worthwhile to explore some of the trends Yahoo! is pointing to out of self-interest and expand their definition for the whole of the web industry: ...