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Measuring Success Session @ SES
SEO Events

Measuring Success Session @ SES

Today was my last presentation for SES NYC. The subject was case studies of measuring success and I used one of our clients that was mentioned in Newsweek - Avatar Financial. The session was terrific, with the exception that the third member of our panel, ...
Perfect Example of How to Email a Blogger
Link Building

Perfect Example of How to Email a Blogger

One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
Matt Cutts & the Cuttlets
SEO Events

Matt Cutts & the Cuttlets

In the evening forum tonight, Danny hilariously referred to Matt's band of followers (who literally swarm around him after sessions like fruitflies at the buffet) as "Cuttlets". I saw Aaron and Vanessa from Google laughing in the back of the room and the audience was largely in stitches, too. That is, apart from those who huffed and puffed and acted like they weren't "Cuttlets"...
SEOmoz Cheatsheet & Coverage of Barry Diller
SEO Events

SEOmoz Cheatsheet & Coverage of Barry Diller

I think a little bit of an early sneak peek at conference coverage from us is in order. This SEO Cheatsheet was something I printed out for conference attendees, but you're welcome to print it for yourself, too. I'd recommend using Flash's built-in print function so it will scale properly (rather than your browser's function)....
Sources for Search Engine Algorithm & IR Research
Search Engines

Sources for Search Engine Algorithm & IR Research

Welcome to SEOmoz blog readers and SES NYC participants who may have seen me speak at the Search Algorithms session. You've reached the right page - congrats! The following is a list of useful resources for where to find information about patent applications, research that may affect search engine technology and algorithms and general data on the function of modern information retrieval engine...
Google's RK in the XML Data Feed
Search Engines

Google's RK in the XML Data Feed

Jim Westergren sent me an email about his new article on Google's RK datapiece. Apparently, it was first reported at WMW, but Jim's done a reasonably good job of pulling out the important pieces and conducting a bit of research. RK is basically an XML tag that appears in Google's fe...
Keyword Research Inset Image
Keyword Research

Beauty in URLs

Mike Schinkel has an older, but golden post on the beauty of URLs. There's nothing revolutionary here, but since I've been seeing so many ugly URLs in the SERPs lately (have hyphens and subdomains made a comeback with BigDaddy or is it just me?), I have to step in. A few of his rules include: Well De...
SEO Events
Digital Marketing Agencies Design

Wufoo - Woo Hoo!

For those of us who have to constantly reference HTML form help pages to create new forms for websites and surveys, there's nothing better than this cool new "AJAX" automated form builder. It's intuitive, easy-to-use, well designed and very flexible....
SEO Events
Digital Marketing Agencies Design

Vanishing Affiliate Links

I have some affiliate sites and recently received two messages from site visitors who were interested in making a purchase but could not figure out how to click through to the purchase page. I chalked the first one up to some cranky person who didn't know how to run a br...
Everyone can Linkbait
Link Building

Everyone can Linkbait

Yes, even those folks who run overly spammy credit card offers sites (of which there are hundreds of thousands if not millions) can use the tactic of linkbait. Just look at what Maeda Studio's John Maeda put together - ...

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