The Moz Blog

Finding Keyword Opportunities Without Historical Data

3.5 billion queries are searched every day, and 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide.

How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.

Study Confirms Moz Has the Largest Link Data Set

In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient.

Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz's local SEO subject matter expert, Miriam Ellis, conducted a one-year Google Local Finder study, tracking a local finder for a single query to see if anything brands or the public did could shift the top eatery out of its #1 spot. Here are the results.

A (Re)Introduction to Guest Posting

Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out!

4 SEO Strategies for Programmatic Sites

Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Roy explores the four major SEO challenges you'll encounter when dealing with programmatic pages, and unpacks how to overcome them.

The Best-Laid Plans: Can We Predict Anything About 2021?

How can we possibly plan for 2021 after the events of 2020? Dr. Pete reviews known Google events, what the COVID-19 timeline might look like, and how to prepare for re-opening.

8 Unconventional Ways to Generate Qualified B2B Sales Leads

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.

Investigating Traffic Upticks

Jo Cameron, Moz’s Learning Team Manager, talks through the journey you begin when you notice a sudden change in traffic to a particular page on your site, including how to determine where traffic is coming from and what to do with the increased attention.

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

It’s hard to remember a time of greater collective cabin fever. Though with border closings, pre-travel testing, and business closures remaining a moving target, we can still expect that a majority of travel will happen closer to home in early 2021.

The Evolution of SEO [Video Presentation]

Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.

2021 Local SEO Success: Expert Tips & Predictions

There’s never been a tougher year than 2021 for making marketing predictions, but the best local SEO takeaways often come from real-world anecdotes. You’ll find those here today from four local SEO experts, along with Miriam's predictions for the year ahead.