The Moz Blog

The Correlation Between Authoritative Links and Ranking [SEO Study]

Over the past five years, the team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links.

An SEO's Experience in 2020: Opportunities and Challenges

Anthony DeSordi of Brainlabs discusses the various tactics he's seen work incredibly well for his clients and in the SEO industry, and shares advice for increasing productivity and overall happiness with the change of scenery to full-time working from home.

How to Come Up With Tangential Content Ideas — Whiteboard Friday

In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. 

Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

Through the “search and deliver” dynamic of SEO, nonprofit marketers have the opportunity to reach local audiences that indicate their interest and engagement through their search behaviors. Nonprofit marketers can leverage this to engage supporters, drive donations, and share their nonprofit’s mission with the world. Read on for local SEO tactics you can try today.

When (and When Not) to Outsource Link Building

Alexandra shares her insights as the owner of a link building agency so you can better understand which option is the right one for you: to hire an agency or an in-house link builder.

Image Link Building — Best of Whiteboard Friday

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand.

Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

We want our customers to know the most effective ways to use Moz Pro to get keyword data, so we’ve put together these Daily Fix videos to help you do just that!

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process.

The New Best Practices for Native Advertising on Editorial Sites

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, Amanda goes through her tips on how it can be done.

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.