The Moz Blog

Behind the Scenes at MozCon Virtual

MozCon 2020 is going virtual, and we're pulling out all the stops, including setting our speakers up with remote recording studios. Here's a behind the scenes look at the equipment and set-up.

Thinking Beyond the Link Building “Campaign” [Case Study]

Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity.

How to Choose the Most Link-Worthy Data Source for Your Content

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform.

How to Get Backlinks in 2020 [Series] - Whiteboard Friday

A little creativity and smart tactics can uncover high-quality link building opportunities. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building.

Download the SEO's Local Search Cheat Sheet!

Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share.

The MozCon Virtual 2020 Final Agenda

The MozCon Virtual final agenda is here! Check out what your favorite speakers will be covering on stage and grab your ticket for 2020. At $129, it's a price that can't be missed — especially for our friends around the world!

Third-party vs. In-house Delivery: A Guide to Informed Choice

Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. While initial implementation may have been a scramble for the state of emergency, we’re getting to the place where it’s time to talk long-term plans.

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Cyrus Shepard explores whether E-A-T is a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

Preparing E-Commerce for the Post-COVID Bounce Back

Supply chains are under strain for many brands selling online. How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, how can you be sure you're getting your fair share of that online retail pie? This post is designed to help you answer precisely these questions.

The State of Local SEO Industry Report 2020, Announced

Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands.

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-tos not only lend themselves to the thrill of learning new information online, they also serve as a tool of empowerment. If people continue to desire this type of content, how can you make sure you’re incorporating it into your content plans accordingly?

Understanding & Fulfilling Search Intent

Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.