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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Intro to Python
Technical SEO Whiteboard Friday

Intro to Python

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn.

How to Create 10x SEO Reports
SEO Reporting Whiteboard Friday

How to Create 10x SEO Reports

New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good.
Actually Accurate Analytics
SEO Analytics Whiteboard Friday

Actually Accurate Analytics

Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.
The Economics of Link Building
Link Building

The Economics of Link Building

There's no clear consensus on how much budget should be devoted to building links, or what you can expect to pay an agency for their services. Alexandra Tachalova breaks down the economics of link building to help clear the fog around this important subject.

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